BECOMING RENEGADE ATHLETICS – HOME OF CROSSFIT TULARE
When I decided to start a fitness business, I needed help coming up with a great name and slogan. So in the spring of 2010, with the help of some friends from CrossFit Malibu, I sat down at the local Starbucks and went to work. The name was easy and the original motto “Community Plus Results” came pretty quick as well.
CrossFit Tulare, because thats where I was going to open the gym.
“Community Plus Results,” because it is exactly what I had experienced in my CrossFit journey so far and exactly what I wanted everyone who walked into the gym to experience.
Once we had the name, I had to get to work! I spent everything I had to buy our first bit of equipment and invited a few people to train in my garage. And, consistent with our mission, CrossFit Tulare has evolved over the last 7 years to serve you better with an awesome community that delivers amazing results. When we opened, I knew I wanted to have multiple programs like CrossFit Kids, Barbell Club and personal training. What I did not anticipate was the organic and natural growth for our classes, nutrition challenges, personal training, skill sessions, bootcamp, and kid’s classes. All of these programs were developed because of feedback from you!
( thank you to those who have already filled out our end of year survey If you haven’t you should )
To reflect the gym’s evolution, over the next couple of months, we will become: Renegade Athletics – Home of CrossFit Tulare. This is to better communicate our vision of fitness to Tulare and surrounding communities. CrossFit is our core service, who we are and the best way to improve fitness, but we are also much more.
We want to help as many people reach their fitness goals as we can. Having a brand name that encapsulates this is important in realizing that vision. We want to create a brand that resonates with who we have become as a gym while continuing to serve our members with the high-level experience you expect and deserve from us.
Most aspects of your daily experience at the gym will not change as we rebrand. Here just some of the things that will stay the same for you:
1 Same friendly faces coaching you with the same high level of expertise and service that you have come to know and expect.
2 Same class structure.
3 Same programming.
4 Same schedule.
5 Same fellow athletes during your favorite classes (though sometimes folks take a few days off).
6 We are and will continue to be a proud CrossFit Affiliate.
You will notice a few cosmetic changes as we rebrand. We’ll have a new logo for Renegade Athletics, of which you likely have seen on our new website and in many of our emails. Our social media platforms will reflect the visual changes too, including our Google and Yelp pages, as will the signage on the gym. These changes won’t all take place immediately, or all at once. It’s our goal to make this transition as seamless as possible for you. So, as always, please do not hesitate to talk to me if you have any questions or concerns.
All of our athletes and coaches, past and present, have contributed to the vibrant, welcoming, inclusive, and fun community that we have. CrossFit Tulare would not be here without all of you believing in us that we can help change your lives for the better through fitness. We are very excited about moving forward as Renegade Athletics: Home of CrossFit Tulare! Thank you for helping us become the gym that we are!